Dobies have been supplying flower and vegetable seeds direct to gardeners since 1894, starting in the Chester area, and for over fifty years now, to customers throughout the UK. In addition to seeds, we offer the largest range of young annual plants available by post, plus bulbs, fruit and garden equipment.

Why choose Dobies...

As one of the biggest and most well-known gardening companies, we look to satisfy the demands of all gardeners, from the novice to the seasoned pro and from small space gardening to award winning displays.



Affiliate Users



Affiliate Partners



Affiliate Transactions



Products On Site

New Website for 2021

We lauched our new website in 2020, providing our customers with a greatly improved user experience and designed to increase our conversion rate across all channels. This also gives us much greater flexibility to create and manage landing pages, further optimising our affiliate campaigns and providing your users with an easy journey from your website to ours.

Industry Leading Design

One of the most important changes we've made is the redesign of our homepage. We understand that many people come to our site without knowing exactly what they intend to buy. We also know that, for many people, gardening terminology is confusing and may be a roadblock to making their first purchase. We've created clear signposts at every stage of our homepage, which allows our customers to easily navigate through sections and feel inspired by our ranges & offers.

Dobies Homepage Screenshot

Optimised Product Pages

The info you need, where you need it.

Many of our affiliate customers land directly on our product pages, so it's really important that we communicate the important information in a clear and consise way. Many of our affiliate customers are new to gardening, needing a little guidance and reassurance that this product will be effective and as straight forward to use as possible. For these reasons, we've added a bullet point description and optimised our planting calander & delivery information at the top of our product pages.

Dobies Product Page Screenshot

Bespoke Landing Pages

Campaign-driven, intelligent landing pages. Our new site gives us much more flexibility for creating bespoke landing pages for our marketing campaigns. This means that we have the capability to brand our pages with affiliate messaging, create intelligent product recommendations relevant to our campaigns and create a home away from home for our affilaite customers. We understand that trust is a huge part of any customer journey, and our new site creates a seemless transition from your site to ours.

Dobies landing page screenshot

Unique & Exciting Ranges

Organic Vegetable Seeds

Organic growing is more popular than ever, and we're excited to build upon our popular range of organic veg seeds for 2021.

We've carefully chosen 9 organic veg seeds from our sister company The Organic Gardening Catalogue. You'll find everything from pumpkins to carrots and even some edible flowers. There's something satisfying about serving the family a plate of homegrown organic veg, and you'll find organic seeds in mouth-watering varieties. All the seeds in this collection have been produced without using synthetic fertilisers or pesticides –beneficial for the soil, the environment, and for pollinators and other insects.

A selection of our partners

We are proud to work with some of the leading affiliate partners in the UK and beyond. Our program is varied and rich with content from our product & horti experts. We love telling the story of our products, here are some of the partners who help us share our message.

TopCashback logo
Easyfundraising logo
Quidco logo
Voucherbox logo
Groupon logo

Get in Touch

Whether you are keen to become a Dobies retail partner or just have a few questions, feel free to contact us using the form or the contact information below. We look forward to hearing from you.

Address: Dobies, Long Road, Paignton, Devon, TQ4 7SX

Phone: 0333 240 5933

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